Mar 19, 2013
Comments Off on A.N.D…a new denim brand

A.N.D…a new denim brand

We are so excited to tell you about a new denim brand…really, that’s the name:


a new denim

We’ve brought in 5 different styles – straight leg, crops, skinny, distressed and slouchy…something for everyone!


Not only is A.N.D. new to us, but it is a whole new way of looking at denim.  The brand is based around a revolutionary fabric process exclusive to A.N.D.  The creators of the brand took pure, untreated denim and transformed it into a soft and worn-in fabric without using water during the process, thus maintaining the authenticity and integrity of the indigo dyed denim.

As no water is used during the making of the jeans, A.N.D. provides “wears” rather than the traditional “washes”.  The line provides three different “wears” – 50 wears, 150 wears and 250 wears.  Sean Barron, the founder of the brand notes, “A year ago I started working with the most prestigious denim mills to develop a process that would take the pure raw indigo denim and break it down.  Once the fabric has gone through the process we are able to truly create jeans that look and feel as if they have been worn without being washed.“

A.N.D. stems from the thought that women love the look and color of raw denim jeans but do not like the stiff and uncomfortable feel.  With the unique no water process A.N.D. provides authentic raw denim styles while eliminating the time and effort it takes to “wear” in the jeans.

The A.N.D. design team is comprised of true “jeaners” who took a note from denim’s roots by bringing back the authentic jean, using indigo dyed yarn with a focus on construction, fit and quality.  “We feel that authentic jeans are missing from the market and everything feels very trend driven.  We are going back to heritage jeanswear and not focusing on the latest trends,” says Barron.

Check out this article from WWD to see what they have to say about the line.

(FYI…you can click the picture to make it bigger and a little easier to read)


We love the line and are thrilled to be the first and only boutique carrying it in Fort Worth.  You know us,  always on the look-out for great new finds!

Just in case you are wondering who else is brining A.N.D. to their customers…

Elyse Walker

American Rag



We think that puts us in some pretty good company…

Come on by to meet our new denim brand and give it a spin!


Monday – Wednesday – Friday

10 a.m. – 3 p.m.






New Hours:

Monday THRU Friday
10 - 3

New Location:

5109 Pershing Ave.
Fort Worth, 76107

New phone:


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